Design Research

DIY Enablement Platform


Problem:

Mindful that people are spending more time at home and there is a service shortage…
HMW re-imagine engagement and inspire millennials for DIY Projects

  • Visualization

    Click on each image to expand

  • Discover: Secondary Research

    Preliminary Insights

    • Enjoy sharing their activities online with their peers and community
    • Sense of Accomplishment upon completion
    • Fear of injury creates reluctancy
    • Willing to spend money on materials and tools, but lack appropriate spaces

  • Discover: Primary Research

    Research Objectives

    Research Capture

    Research Takeaways

    • Gain behavioral insights
    • Capture problems and workarounds
    • Understand desired outcomes
    • Immersion in the participant’s process regarding DIYs
    • 5 live in a house
    • 3 live in apartment
    • 3 living alone
    • 5 married/ engaged couples living together
    • Common Themes
    • Confidence
    • Ownership
    • Cost
    • Sense of Accomplishment
    • Experimentation & Learning
    • Involvement of Family & Friends

  • Define: Synthesis

    Converged observations to create two key insights
    Diverged each insight to develop two HMWs

  • Develop: Brainstorm

    Generated possible solutions based on the selected HMW statements
    Implemented the Rose, Bud, and Thorn exercise to select the most promising idea

  • Deliver: Concept Development and Refinement

  • Deliver: Business Case and Reasons to Believe